Sunday, 6 April 2008

Dubai Lynx Winners Announced
Wednesday 02 April 2008

The winners of the 2nd Dubai Lynx Awards, the leading creative advertising competition for the Middle East and North Africa, were revealed this evening at the Awards Dinner & Ceremony in Dubai.

After selecting a shortlist of 513 ads from the 2023 entries submitted, the jury awarded a total of 180 Dubai Lynx trophies. The Print category was the strongest with a total of 45 winners, followed by Outdoor with 40, 28 in Direct, 24 trophies were awarded in the new Media category, 20 in TV/Cinema, there were 15 Interactive winners and 4 in Integrated as well as 4 Radio winners.

Winning Countries

U.A.E. won the most awards taking home 127 trophies, followed by Qatar with 18, Lebanon with 12 and Egypt won 7 awards, including 2 Grand Prix.
  • The Print Grand Prix went to FP7 DOHA, Qatar, for EA Games B.D. Group, ‘Back Home’.

  • The Outdoor Grand Prix was awarded to Leo Burnett Beirut for Procter & Gamble’s 'Natural Colours Change’.

  • Leo Burnett Cairo won the TV/Cinema Grand Prix for the Melody Channel campaign ‘Akon’, ’50 Cents’, ‘Madonna’, ‘Shakira’, ‘Pussy Cats’ and ‘Britney’.
  • The Direct Grand Prix was award to Bates Pangulf Dubai for Dubai First credit cards ‘We Know Who You Are’.

  • The first Media Grand Prix went to JWT Cairo for Vodafone Egypt, ‘Truck Stickers’.The jury decided not to give a Grand Prix in the Interactive, Radio and Integrated categories. JWT Dubai were honoured with the Agency of the Year trophy with FP7 Doha coming in second place and Fortune Promoseven Dubai in third.

Young Creative

The winners of the 1st Dubai Lynx Young Creative Competition were the MediaOne team, Abdul Shafeeq and Greeshma Nair from U.A.E.The winning work, which was judged over the last week by 29 top international creatives and media experts from 17 countries in Dubai, can be viewed at

Thursday, 20 March 2008

BBC launches Arabic TV channel

The BBC’s multimedia news service for the Arab world launched on March 11, the BBC Arabic news and information channel in the Arabic language. To begin with broadcasting for 12 hours a day, it will move to 24/7 in the summer.

BBC Arabic is already available on radio, on the internet through, on mobiles and on handheld computers. The radio service boasts 13.2 million listeners weekly, according to statistics it shared with Communicate.

“All of our research in key capital cities in the Arab world shows demand for a BBC Arabic channel is increasing,” a BBC spokesperson tells Communicate. “In seven Arab capitals a range of between 80–90 percent of those surveyed said they would be ‘very likely’ or ‘fairly likely’ to use a BBC Arabic TV service.”

BBC Arabic television will be freely available to everyone with a satellite or cable connection in the region, which includes the GCC nations, the Middle East and North Africa. BCC Arabic will broadcast objective and accurate information, it will follow a modern style, independent and perceptive.

BBC Arabic will draw on the BBC’s newsgathering operation of over 250 correspondents in 72 bureaus around the world, in addition to local reporters in the Arab world. The news giant feels this will help differentiate it from existing regional offerings like Al Jazeera. “On a programming level, we will be bringing a wider international agenda to the news. BBC Arabic television will bring the world to the viewer,” says the spokesperson. BBC also says its funding model will help ensure its credibility.

“All other pan-Arabic television channels require the backing of 'benefactors' for commercial viability,” the spokesperson tells Communicate. “Grant-in-aid funding for the BBC's Arabic channel, spent by BBC World Service, is a guarantee of quality news-coverage coupled with stable long-term financing.” Nor does the BBC worry it may be rejected by regional audiences as western-biased. The company says that people surveyed who are likely to watch a BBC Arabic TV channel cite the trusted nature of the brand as the reason.

“We have a brand that is strong and trusted throughout the region for over 70 years,” says the spokesperson. The channel will feature news and current affairs programs in addition to live interactive debating forums, BBC documentaries and Arab world in-depth reports.

Thursday, 6 March 2008

41st IAA World Congress

Whats Coming Next?

“The 41st IAA World Congress is a meeting place for the international transfer of knowledge and best practices. The mixed format of the three-day program, including exhibitions, Q&A sessions, panels, and keynote speeches, will provide a variety of ways to access and digest the information and insight, whether for those just beginning their careers or seasoned practitioners.”

Coming back with the What’s coming Next? Theme, the IAA plans to take its firm on a trip of extraordinary insights, news and knowledge that few even can provide. IAA presents its mix of international and US speakers, content, and case histories that are making the news. Driving the changes, and enabling marketers to network and engage the rapidly changing landscape of communicating with their customers; this is an event you must not miss.

The IAA has the global footprint, credibility and connections to call together such an event for the marketing and communications industry. If you can travel and make your present at the 2008 IAA World Congress, it will make a difference!

Register through

Join IAA

IAA invites you to join them as we kick off their Lunch with a Bite series on March 11th 12:30 P.M. to 2:30 P.M. at the IAA Offices, DMC Building 8. Invites you to view the latest TV Commercials from around the region. Hepls you to communicate with your peers. Lunch is on the IAA.

Date: 11th March 2008
Time: From 12:20 p.m. to 2:30 p.m.
Location: IAA Offices, Dubai Media City, Building #8, Dubai
Email: OR book online.

Digital Marketing 2008

The event will cover basic through to advanced themes, and present for the audience international and local case studies of the things could to be done and the things that should not be done of digital marketing in the 21st Century. The IAA members will receive a VIP discount of 25% to attend the four day event. They can attend the conference only and receive a 15 % discount. The offer will be available till 11 March 2008.

Details of the conference:

Day one - 25th March 2008Joining the digital revolution:
building the case and changing thinking
Day two - 26th March 2008Taking digital to the next level:
What’s hot and what’s not

Details of the workshop:

Day one - 24th March 2008Introductory Masterclass:
Digital Marketing
Day two - 27th March 2008Advanced workshops for digital tools:
racing ahead

Date : 24th March - 27th March
Time : From 09 am to 05 pm
Location: Le Royal Meridien Beach Resort and Spa, Dubai
Call for details : +971 4 368 1974

Friday, 15 February 2008

Dubai International Advertising Festival

“The 1st Dubai International Advertising Festival is the only Festival promoting all forms of advertising communications in the Middle East and North African Region. The Festival will take place at the Sheikh Rashid Hall, Dubai International Convention and Exhibition Centre, in Dubai.”

Dubai welcomes Cannes Lions to Launche the 1st Dubai International Advertising Festival

“After the successful launch last year of the 1st Dubai Lynx, the organisers will extend the competition to a three-day Festival in 2008, with the Dubai Lynx Awards as the final event of the programme.”
The 1st Dubai International Advertising Festival will take place from 31 March to 2 April 2008 in the Sheikh Rashid Hall at the Dubai International Convention and Exhibition Centre, UAE.
Presented by the Cannes Lions International Advertising Festival together with their regional partners, Motivate Publishing, the Dubai International Advertising Festival is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA).

Philip Thomas, CEO of the Cannes Lions International Advertising Festival, said, “We are hugely excited to be working with the creative community in the Middle East and North Africa to generate a great networking platform, as well as helping to raise the creative bar in the region. After last year’s overwhelming response to the awards, we are in no doubt that the region will embrace the idea of a fully-fledged Festival.” “To complement the Dubai Lynx Awards and to bring to the Festival an extraordinary learning experience, we will be introducing a fantastic line-up of seminars and workshops presented by a host of leading international and regional industry figures to focus on topical issues. We’ll also be launching a Young Creative Print Competition and adding a Media category to the competition,” commented Steve Lane, the recently appointed Festival Director.
The Festival will include a seminar programme featuring top international speakers, a series of topical workshops, exhibitions and screenings of the competing work and will culminate in the 2nd Dubai Lynx Awards on the evening of 2 April. Delegates wishing to attend the Festival will be able to register online at from 2 November and entries can be submitted in the categories of Print, Direct, Outdoor, TV/Cinema, Interactive, Radio, Integrated and Media from 4 December 2007.

For more information, please visit

Young Creative

Dubai Ad Festival is hosting a young creative competition to help young creative to experience the adventure of being under a specific deadline and that best creative ideas comes in the last moments of the deadline. “it’s only when the deadline approaches that we’re inspired to find the best ideas.”
It is the first Creative Print Competition at the Dubai International Advertising Festival and the winners will have will have to work under pressure, a 24 hours deadline is assigned to come up with a print ad, and competing against teams from across the MENA region.
The brief will be delivered by a charity or non-profit organisation (whose identity will remain secret until the briefing), with teams delivering a print ad for a current campaign. The competition will include a maximum of 20 teams (one art director and one copywriter). Teams will be provided with their own workstation and access to an image library. Teams must create and produce print ad that will be judged by the Dubai Lynx Awards Print, TV, Outdoor and Radio jury.On Wednesday 2 April, 2008 evening, the winner team will be announced and presented with a Gold Medal on stage at the gala awards.

If you would like to enter the competition, please email

Thursday, 7 February 2008

Direct Selling Festival

Direct Selling Festival in Dubai, 17-19 May 2008


It’s a great chance to witness a unique and stunning 2-day EXHIBITION & 3-day CONFERENCE of one the world’s greatest and fastest growing markets, especially organized to be present for the for the first time in DUBAI. “Witness World Leading Direct Selling Companies, Suppliers, Industry Experts and Top Leaders all under one roof!”
Dubai Selling Festival gives the opportunity for all individuals to start initiating their own business through joining a Direct Selling company as an Independent Sales Representatives, where it will help them and direct them on how give part time on their own work, and how to promote the company’s products.
For the first time Direct Selling Festival is happening in the UAE, Middle East, Asia and Africa. It is a prepared set to reveal the unlimited chances of the USD 110 billion industry in the area.

The Festival is proud and happy to be associated with Avon, being an exhibitor and sponsor plus many other well known names, such as Forever Living Products, Tahitian Noni, Sisel International, DXN, Nexagen, Simplexity Health, Time Life, Better Globe, Energetix, Xooma, Gano Excel, … and many others. In addition in association with ENGEL & VĂ–LKERS as the Platinum Sponsor, Links Group, DXN & Avon as Bronze Sponsors of this mega event. They conference is organized and set to be very popular –it is a chance for everyone who is interesting in begining his/her own business fill up the seats of the Festival. Since the conference trainings will also include sales, marketing and communication skills, many focus on the self development aspect of the conference. SIGN UP now! Make an investment of USD 765 for your personal growth & bright future.

Click on the link below and watch. Don’t hesitate.
Contact Info:
Street: Dubai Media City
Location: Jumeirah Beach Hotel
City: Dubai, United Arab Emirates