“The 1st Dubai International Advertising Festival is the only Festival promoting all forms of advertising communications in the Middle East and North African Region. The Festival will take place at the Sheikh Rashid Hall, Dubai International Convention and Exhibition Centre, in Dubai.”
Dubai welcomes Cannes Lions to Launche the 1st Dubai International Advertising Festival
“After the successful launch last year of the 1st Dubai Lynx, the organisers will extend the competition to a three-day Festival in 2008, with the Dubai Lynx Awards as the final event of the programme.”
The 1st Dubai International Advertising Festival will take place from 31 March to 2 April 2008 in the Sheikh Rashid Hall at the Dubai International Convention and Exhibition Centre, UAE.
Presented by the Cannes Lions International Advertising Festival together with their regional partners, Motivate Publishing, the Dubai International Advertising Festival is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA).
“After the successful launch last year of the 1st Dubai Lynx, the organisers will extend the competition to a three-day Festival in 2008, with the Dubai Lynx Awards as the final event of the programme.”
The 1st Dubai International Advertising Festival will take place from 31 March to 2 April 2008 in the Sheikh Rashid Hall at the Dubai International Convention and Exhibition Centre, UAE.
Presented by the Cannes Lions International Advertising Festival together with their regional partners, Motivate Publishing, the Dubai International Advertising Festival is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA).
Philip Thomas, CEO of the Cannes Lions International Advertising Festival, said, “We are hugely excited to be working with the creative community in the Middle East and North Africa to generate a great networking platform, as well as helping to raise the creative bar in the region. After last year’s overwhelming response to the awards, we are in no doubt that the region will embrace the idea of a fully-fledged Festival.” “To complement the Dubai Lynx Awards and to bring to the Festival an extraordinary learning experience, we will be introducing a fantastic line-up of seminars and workshops presented by a host of leading international and regional industry figures to focus on topical issues. We’ll also be launching a Young Creative Print Competition and adding a Media category to the competition,” commented Steve Lane, the recently appointed Festival Director.
The Festival will include a seminar programme featuring top international speakers, a series of topical workshops, exhibitions and screenings of the competing work and will culminate in the 2nd Dubai Lynx Awards on the evening of 2 April. Delegates wishing to attend the Festival will be able to register online at www.dubailynx.com from 2 November and entries can be submitted in the categories of Print, Direct, Outdoor, TV/Cinema, Interactive, Radio, Integrated and Media from 4 December 2007.
For more information, please visit www.dubailynx.com
Young Creative
Dubai Ad Festival is hosting a young creative competition to help young creative to experience the adventure of being under a specific deadline and that best creative ideas comes in the last moments of the deadline. “it’s only when the deadline approaches that we’re inspired to find the best ideas.”
It is the first Creative Print Competition at the Dubai International Advertising Festival and the winners will have will have to work under pressure, a 24 hours deadline is assigned to come up with a print ad, and competing against teams from across the MENA region.
The brief will be delivered by a charity or non-profit organisation (whose identity will remain secret until the briefing), with teams delivering a print ad for a current campaign. The competition will include a maximum of 20 teams (one art director and one copywriter). Teams will be provided with their own workstation and access to an image library. Teams must create and produce print ad that will be judged by the Dubai Lynx Awards Print, TV, Outdoor and Radio jury.On Wednesday 2 April, 2008 evening, the winner team will be announced and presented with a Gold Medal on stage at the gala awards.
If you would like to enter the competition, please email youngcreatives@dubailynx.com
1 comment:
This event seems interesting, but do you think that the Advertising market in the Arab region is mature for such festival? Besides, when looking at the jury, one can see that most of them are not from the region, so how can they judge the competing pieces when eventually they'll be missing cultural aspects in the ads.
Will you attend the festival?
Post a Comment